Over the past few months a large chunk of my time has been devoted to marketing projects for the Worcestershire Guild of Designer Craftsmen, of which I am a member. 

WGDC-logo 

The first was the 30-page Directory – a mammoth task involving co-ordinating information from 58 members, writing copy, taking photos, briefing the designer and then the dreaded proof-reading. 

Guild Directory front cover 09

It helped having worked on the previous issue, but this one was even bigger and better.  There was space for a 'behind the scenes' look at our shows which I think brings out a little more of the Guild's personality.

Wgdc show page 
Guild Directory 3 counties page

Once again the Directory is divided by medium – Ceramics, Glass, Jewellery & Silver, Metalwork, Textiles & Leather and Wood.

Guild Directory ceramics spread

Guild jewellers

This time we used no library shots at all – each section is fronted by a photograph taken by Chris Smart in the artist's studio.

Julie Hedges Paul shepherd blacksmith

The design and artwork was by Box-3 and they did a great job.

If you would like a copy just drop me an email.
 
 
 

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